Wiley Wallaby Campaign


Background


Elise Artistry collaborated with Auctus Agency to photograph its client, Wiley Wallaby, at an experiential marketing pop-up event at the Minnesota State Fair.

Strategy


OBJECTIVES

  • Capture MN state-fair goers interacting with the brand

  • Highlight Wiley Wallaby's product

  • Emphasize the personality of the brand

  • Expand brand awareness

PHOTOGRAPHY EXECUTION

  • Captured authentic consumer reactions

  • Engagement and interaction with the target demographic

  • Both posed and unexpected shots

  • Brand logos and/or mascots in each photograph

  • Complete event set-up

Gallery


Result


The objective of this campaign was to expand brand awareness while bringing the MN community together through the love the licorice!

Elise Artistry's work helped Wiley Wallaby and Auctus Agency reach their goals effectively.

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