Wiley Wallaby Campaign
Background
Elise Artistry collaborated with Auctus Agency to photograph its client, Wiley Wallaby, at an experiential marketing pop-up event at the Minnesota State Fair.
Strategy
OBJECTIVES
Capture MN state-fair goers interacting with the brand
Highlight Wiley Wallaby's product
Emphasize the personality of the brand
Expand brand awareness
PHOTOGRAPHY EXECUTION
Captured authentic consumer reactions
Engagement and interaction with the target demographic
Both posed and unexpected shots
Brand logos and/or mascots in each photograph
Complete event set-up
Gallery
Result
The objective of this campaign was to expand brand awareness while bringing the MN community together through the love the licorice!
Elise Artistry's work helped Wiley Wallaby and Auctus Agency reach their goals effectively.